Last month we built the map. Attract. Connect. Engage. Three jobs, one post each, every time. If you did the diagnostic and labeled your last ten posts, you already know which type you’re avoiding. You know where you’re hiding. Good. That awareness is the whole point.
This month we go one layer deeper.
Because here’s the thing about the ACE method. The framework is the structure. But the fuel is something else entirely. The fuel is your story. And most creators are sitting on more usable content than they will ever need, inside moments that already happened, and they don’t know how to turn them into anything because nobody taught them how to look.
That changes today.
One story. Four pieces of content. Four different jobs. Here’s exactly how it works.
The story is not the content. The lens is.
Let’s say something happened to you. A client left. A post flopped. You almost quit something. You had a conversation that changed everything. You cried in a parking lot. You got an unexpected win on a random Tuesday.
That moment is not one piece of content. That moment is raw material. What you do with it depends entirely on what job the content needs to do.
The same story, told through an Attract lens, sounds completely different than the same story told through a Connect lens. And both of those sound different from the Engage version. The event does not change. The angle does. And the angle is everything.
This is what I mean when I say your personal stories are the engine behind all three types. You are not running out of content. You are running out of angles. And angles are a skill you can learn.
What makes a story Attract-worthy
